What is Sustainable Development?

"Development that meets the needs of the current
development without undermining the ability
of future generations to meet their own needs.”

- Gro Harlem Brundtland

This beautifully simple definition for sustainable development was presented in 1987 when Brundtland was chairing the World Commission on Environment and Development. While her definition is easy to understand, how to implement a strategy based on this tenet can prove to be daunting on a personal level.

Attempting to bring sustainability into your life is a challenge that we must accept as a way of life starting today. Just considering this concept while making purchasing decisions is a reversal of what we are taught every day. We are barraged with advertising that tell us that to feel good about ourselves we need to buy the newest, coolest products, whatever the cost.

Purchasing based on long lasting quality, the environmental effects of the production, and what contributions the company offers the community, local or worldwide, is the first step in tipping the scales towards a sustainable society. Purchasing decisions are the greatest power that an individual possess in today’s society. If we demand products and companies to offer more than the cheapest, easiest solution, they will be forced to respond to their customers’ demands.

This section of the Bamboo Revolution website will provide links to other websites that provide vital information on sustainable development, as well as suggested reading for further education. If you have suggestions for websites or publications that offer education or opinions concerning sustainable development that are not included here, please feel free to CONTACT us.

Bamboo Revolution is a sustainable business that intends to provide a gateway to the possibilities of bamboo and its role in responsible, sustainable practices.